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DraftWorldwide has hired Kate Caldwell as director of strategic planning. Caldwell, 44, who will focus on direct marketing, reports to chief marketing director of the Chicago agency Tony Weisman and partner Jim Lucas, senior vice president, director of strategic planning and research. From 2001 until the present, Caldwell served as senior vice president, director of strategic planning at Vero LLC, Chicago. As founding strategist for Vero, Caldwell developed brand strategies for clients such as GE Capital Merchant Banking Group, Renessen, YesMail and Kraft Foods.
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