Dr Pepper Goes Viral for Flavor Intro

NEW YORK When Dr Pepper wanted to get the word out about its newly introduced flavor, it didn’t turn to its advertising agency, WPP Group’s Young & Rubicam, San Francisco. Instead, the soft drink maker engaged True Entertainment, a production company based in New York, to craft a viral video for Cherry Chocolate Diet Dr Pepper.

The music video-like “Cherry Chocolate Rain,” which clocks in at 2:52, stars Internet flavor of the month Tay Zonday, better known as the guy who sings the song “Chocolate Rain.”