Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DALLAS-GSD&M today breaks a $10 million tourism campaign for Texas that aims to make tourists think twice about what they will find in the Lone Star State.
The effort is led by three 30-second television ads that begin airing today on national cable networks including CNN, The Family Channel, TNN, CMT, The Travel Channel and The Discovery Channel. The work retains the long-running tagline, “Texas. It’s like a whole other country.” GSD&M in Austin, Texas, has handled the tourism account since 1989.
Each TV spot features quick-cut shots of apparently exotic or big city locales that are later revealed to be part of the Texas landscape.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in