Dos Equis Counts Down to Cinco de Mayo

NEW YORK Labatt USA counts down to Cinco de Mayo with a Dos Equis and Mexican-themed set of Fox’s Best Damn Sports Show Period during the three weeks preceding the celebration.

The set will feature a Dos Equis “countdown to Cinco” clock, and host Tom Arnold will appear in a remote broadcast from one of Dos Equis’ key accounts.

The Mexican brew, marketed domestically through Labatt in Norwalk, Conn., is also the exclusive sponsor of all Cinco de Mayo events invitations on Invite.com and will be featured in a History Channel vignette about Mexico’s battle for independence from the French.

—Brandweek staff report