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NEW YORK Frito-Lay has awarded its Doritos ad account to Goodby, Silverstein & Partners, the client has confirmed. Estimated billings exceed $30 million.
Goodby in San Francisco prevailed after a review that included three other Omnicom Group agencies, sources said.
“As the spirit and personality of Doritos has evolved over time, so has the brand’s creative marketing and advertising campaigns,” said Lora DeVuono, group vice president of brand marketing and advertising, Frito-Lay North America, in a statement.
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