Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Instead of a concert ticket, Doritos is asking consumers to buy a bag of its Late Night chips in order to check out exclusive blink-182 and Big Boi concert footage.
To gain entry to Doritoslatenight.com, fans must point a special symbol located on the back of Doritos Late Night special-edition bags at their Web cam. Once the symbol is accepted they can view a virtual concert shown in 3-D.
The Doritos promotion helps to launch blink-182’s nearly sold-out summer tour beginning on July 24.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in