Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Citing the agency’s entrepreneurial nature and its experience in the financial services industry, Lord, Abbett & Co. in New York has named Donovan Group its agency of record following a review of undisclosed shops.
The mutual funds management company tapped Donovan Group to handle its $2 million account because of the Northborough, Mass., agency’s experience in the financial services sector, said Mike McLaughlin, director of marketing at Lord, Abbett.
The fact that Donovan Group is privately was also a factor in the agency’s favor.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in