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Regional grocery chain Meijer has shifted its media account after a review.
Doner Media in Southfield, Mich. will handle planning and buying for the retailer, which is based in Grand Rapids, Mich. Annual media spending is estimated at more than $30 million.
The new agency succeeds Empower MediaMarketing in Cincinnati.
The review, which was managed by Potomac Group in Fredericksburg, Va., pitted Empower against Doner, Bernstein-Rein in Kansas City, Mo., and Zimmerman Advertising in Fort Lauderdale, Fla.,
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