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Independent Doner in Southfield, Mich., has been awarded the ad accounts of Choice Hotels and Harman Audio, worth some $60 million in combined billings.
The wins come a few weeks after Chrysler confirmed it chose Doner to handle the dealer and retail advertising for its Chrysler, Jeep and Dodge brands, a $500 million assignment.
Choice Hotels spent almost $40 million on domestic ads through the first nine months of 2010, per Nielsen. That’s almost as much as the company spent during all of last year.
This marks Doner’s second tenure with Choice.
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