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NEW YORK Online car-classified company AutoTrader.com said today it would launch a marketing campaign that will support its alliances with several MLB teams, including a new deal with the New York Yankees.
The effort via independent Doner, Southfield, Mich., will include national TV on network and cable breaking April 2 and running through September to coincide with what AutoTrader calls the “peak car-buying season.”
The effort also will include regional spots and outdoor in the markets of AutoTrader’s MLB partners.
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