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Coca-Cola’s new not-from-concentrate juice entry, Simply Orange, hopes to steal some of Tropicana’s thunder with the help of new TV ads from Doner that hit North east markets on June 11.
Coke hopes this attack on PepsiCo’s Tropicana will fare better than Minute Maid, which is being outsold by Tropicana 7-to-1 in the Northeast.
“[Taking on Tropicana] is not impossible, but it’s a huge challenge. The product’s success will depend on their commitment,” said Caroline Levy, beverage analyst for UBS Warburg, New York.
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