Domino’s Names Ex-Pepsi Exec CMO

NEW YORK Domino’s Pizza has appointed Russell Weiner, 39, its new CMO. He fills a post vacated by Ken Calwell, who left the pizza delivery chain after seven years to head up marketing at Wendy’s.

Weiner, who was most recently vp, marketing at Pepsi-Cola North America, will assume the post on Sept. 22. Weiner was named one of Brandweek’s Marketers of the Next Generation, thanks in part to his role in launching Diet Pepsi Max and the latest iteration of Pepsi Stuff.

He had reported to former PCNA CMO Cie Nicholson, who was replaced last month by Pepsi veteran Dave Burwick. Prior to joining Pepsi, he worked at DraftFCB and Philip Morris.

“Russell brings not only vast consumer marketing experience, but a special energy to our team that we’re all very excited about, and I believe our franchisees will share,” said Domino’s USA president Patrick Doyle in a statement. “His expertise spans across many marketing competencies, including both traditional and new media, with a proven ability to lead strategically and deliver on a plan.”

Dominos spent $145 million on media last year, per Nielsen Monitor-Plus. It doled out $75 million for the first half of this year, including its major push behind its Dark Knight tie-in. Crispin Porter + Bogusky is the lead agency on Domino’s.