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How does Susan Credle, chief creative officer of Leo Burnett, sell job candidates on the agency? By making sure the pitch doesn't differ from the reality.
"I try to be brutally honest with them about what they're signing up for," she said Monday morning during "Winning the Talent War," one of the early panels at the 10th annual Advertising Week conference. "It's a big agency."
Size, though, isn't a key issue, according to Troy Ruhanen, chairman and CEO of the Americas at BBDO—one of the world's largest advertising networks.
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