Do You Get The Message?

DeVito/Verdi will be taking Esquire’s new campaign to the streets of New York this week via king-size bus ads.

‘Excite what’s between your ears’ and ‘Stimulate parts of your head Rogaine can’t reach’ are two headlines created by the New York-based agency.

The ads are tagged: ‘The only intelligent men’s magazine.’

The ads are part of Esquire’s attempt to position itself as the choice publication for the intellectually discerning male reader, as well as the magazine’s ongoing assault on GQ, its leading competitor.

Esquire is a division of Hearst Corp., which is based in New York.

The super king posters, the largest poster size available on MTA buses, measure a walloping 30 inches x 240 inches.

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