Overall Billings Growth: Up .8% to $415 million: (grade C)
Clients Lost: None: (grade A+)
New Clients: $20 million: (grade C)
Growth From Current Clients: Up 0.4% or $1.5 million: (grade C+)
Creativity: Cadillac creative has gone from interesting to tired. Pontiac is steady, if uninteresting, but the client’s sales are up. New campaign for plastics industry is quite good: (grade C-)
Management Savvy: DMB&B is known for great client service and so-so creative. Great catch on GM Gold card in early ’93: (grade B+)
Teacher’s Comments: One wonders if Caddy and Pontiac clients want better creative. It has proven it can deliver.
Overall Grade: C+
Copyright Adweek L.P. (1993)