DMA Doles Out Its Echo Awards

Decker in Glastonbury, Conn., took home the best-of-show award at the Direct Marketing Association’s Echo Awards ceremonies here Oct. 5. The agency received the Diamond Echo Award, given to the best of the 10 gold award winners, for its campaign for Otis Elevator Co.
Barraclough Hall Woollston Gray in London received the other top award, the USPS Gold Mailbox, recognizing the most innovative direct mail campaign. The winning work was done for client Thomas Cook Direct.
Midwest agency winners at the Echo Awards, held in conjunction with this week’s 80th Annual DMA Conference here, included Rapp Collins Worldwide in Chicago. Its “Life of a child” effort for Children’s Memorial Hospital won a gold award.
Leo Burnett in Chicago was a double winner. Work for client Kellogg Co. won a silver award, and for former client United Airlines a bronze.
Biggs/Gilmore Communications in Kalamazoo, Mich., won a silver for its “Milk is a terrible thing to waste” campaign for Pharmacia & Upjohn. Carlson Marketing Group, Minneapolis, won a bronze for a program for Hallmark Cards’ Gold Crown stores. A recruitment campaign for VetSmart won Colle & McVoy in Minneapolis a silver.
DDB Needham Chicago won a silver for work done for a client no longer on its roster, Ameritech Small Business Services. Chicago-based DraftDirect Worldwide earned a bronze award for a DataListas campaign in Sao Paulo, Brazil. Work for John Deere Credit earned Yeck Brothers Co. in Dayton, Ohio, a silver.