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Decker in Glastonbury, Conn., took home the best-of-show award at the Direct Marketing Association’s Echo Awards ceremonies here Oct. 5. The agency received the Diamond Echo Award, given to the best of the 10 gold award winners, for its campaign for Otis Elevator Co.
Barraclough Hall Woollston Gray in London received the other top award, the USPS Gold Mailbox, recognizing the most innovative direct mail campaign. The winning work was done for client Thomas Cook Direct.
Midwest agency winners at the Echo Awards, held in conjunction with this week’s 80th Annual DMA Conference here, included Rapp Collins Worldwide in Chicago.
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