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BOSTON Mullen said it has added Adventures by Disney, a unit of the company’s parks and resorts unit, following a review.
The assignment for the Interpublic Group shop in Wenham, Mass., covers integrated creative services but does not include media chores. Offline and digital advertising are on tap, along with consumer and trade collateral materials. The goal is to promote Disney’s growing family of global destinations.
There was no incumbent; the unit last year spent $3 million in measured media, per Nielsen Monitor-Plus.
“We’re excited to have Mullen as our partner on the Adventures by Disney team,” said Lilly Yeatman, client director of marketing, in a statement.
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