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Nudged along by retailers’ promotional activities, consumers are increasingly gravitating toward discount stores, according to a Harris Poll released this week.
An opening question in the poll (fielded last month) asked respondents how often they shop at some different sorts of retailers. Thirty-three percent said they shop “very frequently” and 36 percent “frequently” at discount retailers. The numbers were drastically lower for mid-tier department stores (5 percent “very frequently,” 19 percent “frequently”) and for top-tier department stores (1 percent “very frequently,” 7 percent “frequently”).
And
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