Digitas Shuffles Senior Team

Digitas said it has realigned its North American operations, with Chicago president and global client chief Tony Weisman expanding his duties to include oversight for the Boston headquarters and Detroit office.

Joanne Zaiac, president of Digitas’ ops in New York and Stamford, Conn., now gains oversight for Atlanta.

Both report to N.A. president Colin Kinsella, and the Publicis Groupe-owned i-shop said the moves “in part streamline operations and promote stronger client-service models across the offices to better serve clients’ evolving needs.”

Lincoln Bjorkman was named N.A. chief creative officer a few weeks ago.

Other shifts today include:

 • Barbara Goose, evp, has been elevated to executive director of Boston and Detroit. In addition, Goose will join Kinsella’s N.A. management team. Goose will report to Weisman.

 • Kenneth Parks, svp, managing director of Stamford, expands his remit to include Atlanta.

 • Lange Taylor, vp, Atlanta, has been elevated to managing director of that office.

Digitas operates under Publicis’ VivaKi digital unit, and that operation has been in flux with the June announcement that CEO David Kenny would depart.

The agency’s new-business performance of late has been mixed. In 2010, it has added assignments from Aflac, Cadbury, Goodyear and Sears, but bid farewell to Home Depot and IHG.