Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Bringing some much-needed consolidation to the fragmented digital out-of-home industry, Fuelcast, a network at the gas pump, and Bhootan, a network at retail locations, have merged to form Outcast. Terms of the deal were not disclosed.
Outcast offers advertisers digital out-of-home services across a variety of venues: Fuelcast’s 5,500 screens at gas pumps in eight U.S. markets plus Toronto; and Bhootan’s 500 screens at retailers such as Walgreens, Sears, Kmart, Albertsons, Stop N’ Shop and fast-food establishments including Carl’s Jr.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in