This Digital Design Agency Creates User-Friendly Experiences for Big Brands

Just don't ask Four32C to make a microsite


Specs
Who (L. to r.) Creative director Mark Jarecke, design director Mike Lee and strategy director Elizabeth Stafford
What Digital design studio
Where New York

Brands as diverse as Bobbi Brown, Bon Appétit and CBS Sports don't share much in common, but when they wanted to create immersive digital products sure to wow consumers, they all turned to the same place: New York-based design agency Four32C. Founded in 2009 by two Condé Nast Digital alums—creative director Mark Jarecke and design director Mike Lee—the indie firm has built a reputation for creating websites, apps and more that offer seamless user experiences. Four32C's longtime relationship with designer Vera Wang has most recently produced a redesigned website with a custom CMS that allows customers from 20 countries to shop for everything from bridal dresses to bedding on a fully responsive platform. "We have great clients, and I think that comes from the fact that we come from an editorial background," said Jarecke. "We don't make microsites that are meant to be disposable; we spend a lot of time getting into the brand's culture so we can make something that's really unique and special for them."

  

  

 

This story first appeared in the March 14 issue of Adweek magazine. Click here to subscribe.