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The smiling doctors, the gleaming new laser equipment and the “We care” messages are nowhere in sight.
Instead, patients sneak out of the hospital, eat ice cream or ride roller coasters in a debut campaign for LifeCare Hospital.
Two television commercials break this week in New Orleans, where one of LifeCare’s eight hospitals is located. A third spot will be released in September.
The budget for the initial campaign is $1.5 million.
“The majority of hospital ad campaigns focus on bouncing babies and telling people how wonderful their facilities are,” said Vince Caruso, marketing director of the Dallas-based hospital chain.
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