Diet Coke Gets Bubbly

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

NEW YORK The bubbles are back in Diet Coke’s latest 30-second television commercial by Interpublic Group’s Foote Cone & Belding.

In the spot by the New York shop, a man takes a sip of Diet Coke and dances around his loft apartment to the infectious tune of “I Like the Way,” performed by The Body Rockers, while bubbles follow him. “It’s a Diet Coke thing” remains the tagline.

The ad echoes previous Diet Coke TV work, featuring Adrien Brody and Kate Beckinsdale being surrounded by bubbles.

The





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in