Partner Dock to Join Parent Firm; Franklin Takes Leadership Role
BOSTON–Dick McGlinchey has left Meridien Technology Marketing here, the consulting company he sold to Omnicom Group two years ago.
The entrepreneurial marketing executive said last week he is in discussions with Omnicom about a new role within the holding company’s Diversified Agency Services unit. Meridien reports to DAS through Brodeur Worldwide, Boston.
Sources said McGlinchey is also weighing an offer to join a local venture capital firm where his knowledge of sales and marketing could be put to use evaluating and advising companies. He declined comment.
McGlinchey has worked in the agency business since opening a high-tech public relations shop in the 1980s with Lois Paul. He sold his stake in that agency to Paul in 1993 and started a firm called Meridien Group that for a brief period was owned by Arnold Communications in Boston.
Feeling constrained within an advertising agency, McGlinchey bought out Arnold’s interest and in 1997 sold the practice to Omnicom.
Meridien, which will continue to operate under its own name, will be led by former Lotus Development executive Jacqueline Franklin, whom McGlinchey helped recruit to the president’s post earlier this year.
In September, McGlinchey’s partner, Gretchen Dock, will return from a leave of absence to become a senior consultant at Brodeur.
In her new role, Dock will “focus completely on the integration of Meridien with some of our large public relations clients,” said Brodeur president Andrea Carney. “Inversely, we want to make sure Meridien people are getting to all the right [training] programs and management meetings.”
Meridien advises companies in transition usually on a short-term project basis and at prices higher than those typically charged for more straightforward public relations work. In some cases, Meridien staffers become a client’s interim marketing department, working to hire and help transition their replacements into the organization.
The company recently opened a second office in Amsterdam.
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity