Diadora: Soccer Too Hot to Handle

Hammerquist Print Ads Go to Goal With Mock Censorship Theme
LOS ANGELES–Soccer may be the beautiful game, but Italian soccer is more of a stylish, high-flying blood sport that Americans are just too thin-skinned to handle.
Such is the reverse psychology humorously employed by Hammerquist & Halverson in its latest efforts to promote Italian-made Diadora soccer shoes and apparel in the U.S. market.
Of the five new print spreads breaking this month in enthusiast titles, three are image executions featuring action shots of players, while the other two promote specific lines of cleats.