Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK–Deutsch has wrested a portion of the MCI WorldCom account from its longtime incumbent, Messner Vetere Berger McNamee Schmetterer/Euro RSCG, Deutsch confirmed. Donny Deutsch, CEO of the New York-based agency, said, “We’ve been awarded all MCI-branded work.”
The account, which involves all MCI branded products and services, is worth an estimated $100 million in billings, sources said.
MVBMS retains the WorldCom B2B account and all unbranded work, including 1800COLLECT, 10-10-220 and Collect en Espanol, according to MVBMS CEO Ron Berger.
Client
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in