Deutsch, Simmons Rap on Joint-Venture Deal

Partnership Intended to Redefine Youth Marketing
NEW YORK–Donny Deutsch and rap impresario Russell Simmons are discussing a joint venture that they hope will “crack the code” of building brands with youth marketing.
Simmons, who built a multimedia empire with street-savvy and guerrilla tactics, is seeking to erase the walls between “mainstream” and “urban” marketing.
“Deutsch is the first company that is really willing to take–balls to the walls–an aggressive attitude” to youth efforts, he said. “With Donny’s infrastructure, there are so many new ways to explore connecting the dots.”
Deutsch emphasized that the deal has not yet been finalized.