Deutsch N.Y. Chief’s New Office Helps Collaboration Flourish

For over 23 years, Val DiFebo has been a key member of Deutsch N.Y. Well before assuming the helm as CEO in October 2009, DiFebo has been a key fixture in New York's advertising scene for years, known for being blunt, outspoken and fiercely loyal to her employees. This summer, when Deutsch N.Y. moved to midtown, DiFebo had a blank slate to create the perfect office that would be comfortable and conducive to collaboration for her and the staff. "I wanted my office to have an energetic and vibrant feel to it," she said. "The design of our new office is open, clean and modern."

DiFebo carefully curates everything—including the succulents on the table that she chose to bring a human touch and "welcoming warmth" to the space. The agency's colors are also accented in her office. "The main color is white and pops of color appear throughout the space," she said. "I wanted to keep that same continuity in my office, and that's why you see the white walls, the clean lines of my white credenza, and for the pop of color, the electric cobalt blue chairs."

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All-Seeing

“My desk is situated for maximum visibility of the employees, positioned in the corner, perfectly positioned to see the entire floor,” said DiFebo.

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Creativity Awarded

The ukulele is a creative award Deutsch won for a GoDaddy spot featuring Jean-Claude Van Damme.

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At the Table, On the Board

The Saarinen Tulip table was deliberately chosen for collaboration. DiFebo holds multiple meetings a day at it.

The board above the table, DiFebo said, is “a mix of personal and business mementos, which is how everyday works here.” Also on this board is “The Tao of Val.” DiFebo explained: “This is a creed written by some of my employees, personifying my leadership and management style.”

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Good Reads

While DiFebo counts Sheryl Sandberg’s Lean In as one of the most influential books she’s read, it’s Adam Bryant’s Quick and Nimble that she finds herself quoting. “I often find myself referencing a chapter about management styles or how to best handle a particular situation. Adam provides a strategic, deep look into many sectors of business,” she said.

This story first appeared in the Dec. 14 issue of Adweek magazine. Click here to subscribe.