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Dentsu USA, the holding company for Japanese agency Dentsu’s U.S. operations, has aligned two of its Los Angeles-based shops.
Hajjar and Partners, formerly a division of DCA Advertising, has become an operationally independent unit of Colby Effler & Partners of Santa Monica, Calif. Dentsu is the majority owner of all three agencies.
Norman Hajjar, president of Hajjar and Partners, declined to be a part of the new arrangement and has left the shop, according to Don Effler, chairman of Colby Effler and vice chairman of Dentsu USA.
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