Tom Dempsey was named director of digital investment for media agency conglomerate GroupM North America.
Dempsey will be responsible for reviewing all business transactions with online suppliers across the GroupM agency network in order to establish pricing, terms, and business opportunities for GroupM clients.
GroupM is made up of media agencies MindShare, Mediaedge:cia, MediaCom and MAXUS. Dempsey was most recently managing partner, director of national broadcast at Mediaedge. He joined Mediaedge in 2004 and over the past four years has worked on accounts including Citibank, Colgate-Palmolive, Energizer, Macy’s, Cadbury Schweppes, Chanel, and TomTom. His responsibilities have included managing marketplace analytics, coordinating agency upfront strategies and negotiations with key suppliers, and participating in new business pitches.
Dempsey will report to Rino Scanzoni, GroupM chief investment officer.
“Our clients are significantly increasing their investments in online media and we need to establish the same rigor for the online investment process as we have off-line while leveraging our significant scale in this market and internationally,” said Scanzoni. “Tom will be building a rate data base for benchmarking costs and for tracking and forecasting spending across GroupM. The goal is for Tom to negotiate overall contracts with leading publishers which would then be utilized across the group.”
Prior to Mediaedge:cia, he worked as senior vp, group director at MediaVest, responsible for managing several assignments including Masterfoods, Capital One, Heineken, Avon, Activision, JCPenney and Enterprise Rent-A-Car.
Prior to joining MediaVest (then TeleVest) in 1994, he was a supervisor at GM Mediaworks in their national buying operation, handling General Motors sports commitments.