ATLANTA – BBDO South here has produced a campaign for Delta Airlines to air specifically in Los Angeles. Delta has the most number of nonstops from L.A. to the most cities around the world, making L.A. an attractive market for Delta’s growth, the company said. The TV, radio, outdoor and print campaign portrays L.A.’s ‘bigger than life’ image.
Copyright Adweek L.P. (1993)
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