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If chief marketing officers Lisa Cochrane of Allstate, Dana Anderson of Mondelēz and Bryan Jones of Dell were stuck on the desert island, not one of them could choose a singular marketing technique they'd take with them.
"It's all about context," said Anderson, contesting the question posed during today's Advertising Week panel.
To be fair, all three, as well as Starcom CEO Lisa Donohue, said they would choose methods that might make a story contagious—mobile, SEO, social media—but none of them deemed television desert island-worthy.
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