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In addressing Gen Xers, marketers of financial services would do well to assume a wealth of ignorance on the part of their audience. That’s one conclusion to be drawn, anyhow, from polling of 28-39-year-olds commissioned by AARP and the American Savings Education Council and conducted by Mathew Greenwald & Associates.
Thirty-one percent of the poll’s Xers feel “very knowledgeable” about using an iPod, which is nice. Unfortunately, this tops the number who feel as savvy about “doing your taxes” (29 percent), “buying a home” (24 percent), “saving for retirement” (14 percent), “how to invest your money outside of the workplace” (14 percent) or “how the Social Security system works” (13 percent).
Xers
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