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LOS ANGELES Palisades Media Group has added media buying and planning chores for Del Taco Mexican restaurants, according to the agency.
Lake Forest, Calif.-based Del Taco spent $15 million on advertising in 2005, per Nielsen Monitor-Plus. Contenders for the business were undisclosed.
The company remains concentrated in California but is rapidly expanding into the Midwest. The 13-state, 465-restaurant chain said that it opened 34 locations last year and has franchise agreements to open 340 units in the next five years.
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