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LOS ANGELES –Two Southern California fast-food chains are scouting for agencies.
Del Taco, which settled a $1 million lawsuit last week over its use of a “Del Taco” swashbuckling character, has parted ways with WongDoody, Santa Monica, Calif., which created the branding effort last summer.
“We’re looking for an [agency] out there that’s really small–maybe some creatives who just went out on their own … and just want to make some great television commercials,” said Del Taco marketing vice president Tim Hackbardt.
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