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Amazon, Sotheby’s Partner
Online retail giant Amazon.com announced a 10-year deal with 255-year-old auction house Sotheby’s Holdings last week to launch a joint online auction site later this year. The site will debut with an auction of baseball memorabilia from the Halper Collection. New York-based Sotheby’s will maintain its www.sothebys.com site, which will begin selling art, jewelry and books online this fall, and Seattle-based Amazon.com will keep its new auction area. Amazon.com agreed to purchase 1 million shares of Sotheby’s common stock and agreed to purchase three-year warrants for an additional 1 million shares. Its investment in Sotheby’s is approximately $45 million.

Deutsch Drives eBay Event
One bidder walks away happy today having secured a 2000 Eclipse GT from Cypress, Calif.-based manufacturer Mitsubishi Motors after an eBay auction benefiting Mothers Against Drunk Driving. The auction marks the first time eBay has put a car up for bid in advance of it being available in dealerships. iDeutsch, Los Angeles, the interactive arm of ad agency Deutsch, handled the microsite and banners to promote the auction. (Deutsch also will launch a traditional campaign for the Eclipse in September.) The Eclipse sticker price is $20,187. As of late Thursday, the high bid was $22,100. The car hits dealerships in July.

Williams-Sonoma Grows Sales
New York-based CondeNet’s Epicurious.com, an online food destination with content from Gourmet and Bon Appetit magazines, said it will integrate San Francisco-based home-centered specialty retailer Williams-Sonoma’s e-commerce section into its site.