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CHICAGO DDB has tapped senior vice president and group creative director Paul Tilley to oversee creative development on the agency’s McDonald’s account, an agency representative confirmed on Tuesday.
Tilley, who has been leading creative on the Chicago shop’s $200 million Dell business and will continue to do so, becomes the sixth lead creative on the McDonald’s business since the shop won creative duties on the Oak Brook, Ill., company’s $400 million U.S. advertising account in 1997.
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