DDB in S.F. Breaks Smart Ones Work

H.J. Heinz Co. launches a campaign today for its Smart Ones brand that centers on the “power of red.” Two 30- second spots by Omnicom’s DDB in San Francisco build on past ads that included the “lady in red,” but now she is replaced by women in stylish red clothing and accessories. The Pittsburgh client spent $5 million on Smart Ones ads for the first half, according to Nielsen Monitor-Plus.