DDB Seeks McD’s Media Chief




National Search Follows the Departure of Valente to TME
LOS ANGELES–DDB is conducting a national search for a media heavyweight to handle its cornerstone McDonald’s business following the departure of Jack Valente.
Valente is returning to Southern California as executive vice president, director of media and marketing communications for The Media Edge (TME) in Irvine.
At DDB in Chicago Valente was senior vice president, media director in charge of McDonald’s national advertising. The agency is looking at internal and external candidates in a search led by Pat Dermody, executive vice president, managing partner and media director.
Valente handled media planning and supervised media buying on the McDonald’s account. Group media director Mary Hanley continues to handle day-to-day McDonald’s business, Dermody said.
“We need three things: a tactician, a strategist and a visionary,” Dermody said.
At TME, Valente will report to David Murphy, president of sister shop Young & Rubicam’s Orange County operations, and New York-based Mitch Burg, president of TME. His new post includes strategic and tactical media planning for Y&R’s flagship client here, Lincoln Mercury, as well as new business.
“The Media Edge also works with many different clients–AT&T, E&J Gallo, Charles Schwab, Sony Electronics, United Airlines–in terms of planning and buying media in the Southwest,” Murphy said, “and that is directly connected to our growth plans for the office.”
Before joining DDB in 1997, Valente worked on Taco Bell at Bozell’s Costa Mesa, Calif., office. He also worked on the Hyundai business at Bates USA in Irvine. Previously, he was a media executive at Y&R-owned HDM in Los Angeles.
–with Trevor Jensen