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In a bid to shore up its creative bona fides, DDB Seattle has chosen Fred Hammer quist to take the reigns as creative director beginning Feb. 1.
A 20-year veteran of the business, Hammer quist, 45, co-owned an agency in Seattle for nearly a decade and most recently served as the top creative officer at FCB Worldwide there.
At DDB, he will oversee accounts including regional McDonald’s franchises, cruse line Holland America, backpack maker JanSport and the Seattle Post-Intelligencer newspaper.
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