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For the second time in as many years, DDB has named a new chief creative officer for its New York office. This time, the agency has recruited from within, replacing Eric Silver with Matt Eastwood, DDB’s top creative in Australia.
The change comes several months after Silver shifted to a new business-focused role at the Omnicom Group shop, according to sources. Since then, DDB had been quietly searching for Silver’s successor — and Silver has met with other shops seeking creative chiefs, said sources.
Silver
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