Copywriter Could Always Find Humor in Ads
SAN FRANCISCO–Benjamin Joseph White, award-winning copywriter for DDB Needham here, died on Nov. 10 of liver cancer. He was 51.
In his 30-year advertising career, White created successful campaigns for well-known household products such as Clorox Bleach, Pine-Sol and Orville Redenbacher Popcorn. His numerous awards include a Clio, which he earned for a National Potato Promotion Board campaign.
“Ben’s success as a copywriter was due in large part to his ability to find humor in all things and make us laugh,” said Ken Dudwick, DDB’s art director and a longtime friend and colleague of White. “That talent always helped, especially when [Ben] was called on to create clever toilet bowl advertising.”
Born in St. Louis, White launched his career at the Chicago office of J. Walter Thompson. He later worked for Ketchum Advertising in San Francisco, moving to Foote, Cone & Belding in the early 1990s. He and several colleagues left there in 1995 to open the DDB Needham office.
An active volunteer in town, White was recently honored by the American Cancer Society for his role in prevention awareness campaigns.
White is survived by his son, Ian Devereaux White, and his sister, Esther White Copeland.
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