Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Anheuser-Busch’s push to stay contemporary and tweak campaigns before they turn stale is evident in the client’s latest Budweiser TV spot, which features a topless older woman on a beach.
The spot, called “Beaches,” which broke last week, shows two American guys sitting on a beach as two attractive women come out of the surf. One guy comments on how women in Spain bathe topless.
The scene quickly shifts to a beach in Spain, where a larger older woman with her back to the camera removes her top in front of two Spanish men, who make pained facial expressions.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in