DDB Chicago has elevated two agency veterans, Bill Cimino and Mark Gross (pictured), to executive creative directors, reporting to CCO Ewan Paterson.
“Mark and Bill stand for everything that is great about DDB Chicago; namely, a belief in—and ability to produce—fantastic and talked about work,” Paterson said. “Their promotion will allow them to have greater influence over the agency’s work and its future. We will work as a triumvirate on everything from recruiting new digital talent to new business and, of course, the work itself.”
Cimino joined the agency as a copywriter in 1993. He’s served as creative director for clients like Anheuser-Busch InBev, McDonald’s, State Farm and Frito-Lay. He was promoted to group creative director on McDonald’s in 2006.
”I’m really looking forward to the challenges ahead as an ecd,” said Cimino. “I am especially excited to work alongside Ewan and my longtime creative partner Mark. Our goal is to return DDB Chicago to its rightful place as one of the most creative and inventive agencies in the industry, and we should have a lot of fun doing it.”
Gross joined DDB in 1994 as art director and worked his way up to group creative director, overseeing Bud Light and Cars.com. His most famous work includes Bud Light’s “Always Worth It” and the award-winning “Real Men of Genius” campaigns.
”DDB has been my home for more than 15 years, so essentially I’ve grown up here,” said Gross. “Becoming ecd has long been a goal of mine and I’m looking forward to continuing to elevate our creative product. My immediate goal is to greatly strengthen DDB Chicago’s digital presence. Bill and I will work incredibly hard to make the agency the most integrated, technologically advanced and forward-thinking shop in the industry.”
The promotions are the most recent changes Paterson has made to the creative department since he joined the agency last year from London’s CHI & Partners. Last October, he recruited Alex Braxton and Alistair Robertson—the AMV BBDO team behind Walkers Crisps’ “Do Us a Favor” effort—as creative directors.