Davis Bolsters B-to-B, Interactive Capabilities

BOSTON Davis Advertising has brought aboard two seasoned players to build its business-to-business and interactive practices.

The Worcester, Mass., agency hired Jim Auer as head of business-to-business services and Timothy Mutrie as account executive and director of interactive services.

Auer said he hopes to expand the b-to-b practice to cover a variety of fields, including industrial products and services, financial services and technology.

Most recently, Auer was vp, marketing for BiT Group, an Internet consulting outfit in Cambridge, Mass., where he managed marketing and visual design for clients such as Dell Computer, Lotus Development and Stratos Global. Previously, he helped develop the b-to-b and technology practices at Boston shop Greenberg Seronick O’Leary & Partners (now Allen & Gerritsen) and has held positions at Fuji Photo Film USA and Foote, Cone & Belding.

Mutrie in recent years was vp, account services at BBL Communications in Acton, Mass., and previously headed Mutrie Marketing & Advertising in Worcester. He will focus his efforts on growing the agency’s interactive efforts for all industries.

Davis’ client roster includes BayState Savings Bank, Worcester State College, St. Vincent Hospital and Charter Communications. The shop claims about $35 million in billings.