Davis Adds Media FirePower

BOSTON In an effort to stand out in a crowded regional field, Worcester, Mass.-based indepenedent Davis Advertising has rebranded its media services division under the name FirePower Media.

The group will handle traditional media buying and planning chores for current and prospective clients.

“We saw a growing need in the marketplace for clients that only required media buying assistance,” said agency president Andy Davis, president. “We feel we’re in the best position to fill that need.”

Berman will work with agency media director Ben Thaler on several markets in New England and New York and numerous markets along the MidAtlantic Seaboard.

Davis’ client list includes Charter Communications, Fidelity Bank, Worcester State College and the Worcester Telegram & Gazette.