CHICAGO-Longtime Ketchum Advertising executive David S. Egan has been named president of the Pittsburgh agency following a relapse suffered by Jim Ficco in his battle against leukemia.
Egan, 40, previously served as executive vice president and director of account management at the agency, which he joined in 1981.
Ficco, 43, took a six-month leave from the agency’s top post in 1996, when his leukemia was first diagnosed. Egan ran the shop until Ficco returned in January of this year.
Ficco was diagnosed with a relapse of the disease in early September, causing him to hand over the presidency to Egan, said agency representative Lee Brody. Ficco had held the post since 1994.
Egan joined Ketchum after two years with Marc Advertising in Pittsburgh. He was named a vice president in 1986 and a senior vice president in 1990. He described himself as “even-tempered, a relationship builder,” and said he expects to veer little from the course set by Ficco.
“I’ve been heavily involved in the initiatives Jim put in place,” Egan said. “I don’t intend to make any dramatic changes there.”
Egan needs to find someone to fill his former position, and the agency is also in the market for a director of account planning.
One of Ficco’s last major moves at Ketchum was the hiring in August of Lee St. James as executive creative director. At the time, Ficco said he expected St. James to play a major role in running the agency.
In his new position, Egan reports to Bill Tragos, chairman worldwide chief executive officer of TBWA Chiat/Day. Both agencies are units of Omincom Group.
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