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LOS ANGELES Pala Casino Resort & Spa has tapped Interpublic Group’s Dailey & Associates to handle its branding and advertising assignments, the agency said.
The West Hollywood, Calif., shop said it won the Indian-gaming property account following a seven-contender review. A full range of creative is expected to launch in May.
Although he would not disclose a specific creative strategy for Pala, Dailey executive vice president, managing director Michael Perdigao said the agency would “create an umbrella campaign,” allowing the resort’s features “to build on each other, to create a brand that [would] differentiate itself.”
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