Cultivator Touts Castle Pines Village

BOSTON A childlike sense of play and wonder pervades Cultivator Advertising & Design’s first work for high-end developer Castle Pines Village.

The print-based campaign for the Castle Rock, Colo., client uses subtly artsy photography to depict Castle Pines’ array of cliffs, brooks, meadows and woods. Kids appear in the ads for the planned community, and the general tone and themes are reflected in the titles of three spreads: “Angels,” “Kings” and “Explorers.”

One headline reads, “Give their imaginations a place to run wild. And still make it home for dinner.” Another: “One day they’ll live far away from this backyard. But it will always be a part of them.”

Custom-built mountain homes start at $2 million.

The media buy includes lifestyle, shelter and golf magazines such as Pinnacle, Colorado Expressions and Colorado Homes & Lifestyles. Ads break in October. Spending was not disclosed.

Agency cd Chris Beatty developed the push with cd, copywriter Tim Abare and art director August Sandberg. Allen Kennedy supplied the photography.

Cultivator, an independent in Denver, also works for Anthony’s Pizza, Hunter Douglas, the Pronghorn Club and New Belgium Brewing, among others.