Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Plastic packaging manufacturer Cryovac in Duncan, S.C., is considering eight agencies, including Publicis/Bloom in Dallas, for its estimated $8 million global trade advertising account.
Andy Brewer, executive director of global market development and marketing services at Cryovac, confirmed the review. The competition is a result of the firm’s recent worldwide reorganization from locally directed regional businesses to a consolidated, global operation. Brewer declined to reveal the ad budget.
Cryovac is not dissatisfied with incumbent Newman, Saylor & Gregory in Columbia, S.C.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in